Shopping Tour Guide

ATRIUM Boutique Hotel Sofia is a few minutes’ walk from the shopping streets with premium fashion brands and typical Bulgarian souvenirs. Some of the city malls are also a good idea for leisure shopping, combined with dining, cinema, and other activities

Plus Zero Concept Store

Working hours: Mon/Sat. 10:30 - 19:30

Cool and conceptual multi-brand boutique for premium fashion, accessories, fragrances, and cosmetics. Here you will find the newest collections by Marni, Acne Studios, Rick Owens, Comme des Garcons, Kuboraum, Gentry Portofino, MSGM, By Malene Birger, Hyusto, and much more world brands, as well as an exclusive selection of niche perfumes and jewelry. Guests of ATRIUM Boutique Hotel Sofia have 20% discount of the new collections.

Distance: 1.4 km

Working hours: Mon/ Sat: 10:00 - 19:00

Along with the trendy sunglasses by the world top brands, Grand Optics stores offer everything you need for perfect vision – from an eye exam, computer test and screening, to making glasses in half an hour, and a huge range of glasses, frames and lenses. The nearest Grand Optics is just 3-minutes’ walk from ATRIUM Boutique Hotel Sofia and our guests have exclusive discounts up to 30%.

Grand Optics Sun Glasses

Distance: 400 meters

Working hours: Mon/ Sat: 10:00 - 19:00

A realm of sunglasses, prescription glasses, contact lenses and accessories needed for a fresh look at the world. Joy Optics is worth shopping and the guests of ATRIUM Boutique Hotel Sofia have exclusive discounts up to 30%.

Distance: 1.5 km

E&S Watches and Jewellery

Working hours: Mon/ Fri: 10:00 - 19:00 | Sat: 10:00 - 18:00 | Sun: Off

If you are looking for perfection, sophistication, style and prestige, you can count on multi-brand boutique E&S Watches and Jewellery. It offers luxury watches, jewelry and accessories of world famous brands. The company is a franchise partner of the Swiss company Chopard and exclusive representative of Ulysse Nardin, Hublot, Roger Dubuis, Girard-Perregaux, Franck Muller, CVSTOS, DeLaCour, Pasquale Bruni, ERST Fine Jewellery, Schreiner Fine Jewelery for Bulgaria.

E&S Watches and Jewellery​ Store

Distance: 2.2 km

Working hours: 10:00 - 20:00

Made in Italy craftsmanship gives life to refined and contemporary design collections in this luxury boutique of Brunello Cucinelli.

Distance: 1.4 km

Dress Code

Working hours: 10:00 - 19:00

High-end multi-brand boutique with great selection from fashion collections of GUCCI, Dior, PRADA, Balenciaga. 

Distance: 1.4 km

Max Mara

Working hours: 10:00 - 20:00

Style and creativity – the mono-brand boutique of Max Mara is an epitome of Italian quality and craftsmanship.

Distance: 1.4 km

Marc Cain

Working hours: 10:00 - 19:00

Marc Cain brand designs are practical, sexy and cosmopolitan. Get ready for energizing colours and fluffy accessories!

Distance: 1.4 km


Working hours: 10:00 - 19:30

A wide selection of unique accessories from Cartier – one of the world’s most esteemed and respectful Maisons in the luxury goods industry.

Distance: 1.4 km

Giulian Watches

Working hours: 10:00 - 19:00

Enjoy the great variety of high-quality watches and jewellery. Brands like Omega, Rado, Tag Heuer, Breitling are here.

Distance: 1.5 km

Bulgarian Rose

Working hours: 10:30 - 18:30

The company store of „Bulgarian Rose Karlovo“ – Bulgaria’s first producer of natural rose products – is conveniently located in the city center of Sofia. Indulge in rose aroma, give in to enchanting sensations and choose among a wide range of authentic natural rose products.

Photo Credits: Bulgarian Rose Karlovo

Distance: 2.2 km

Shop for Bulgarian souvenirs

Working hours: 10:00 - 18:00

While walking along the beautiful “Paris” Str. in Sofia city center, you will come across the shop for Bulgarian souvenirs and the huge selection of gifts with a national flavor and traditions: the emblematic Trojan ceramics, national embroideries and dolls, jewellery, calendars and cards, handmade items from wood, wrought iron and woven fabrics.

Craft SHop Shop for Bulgarian souvenirs

Photo Credits: Craft Shop

Distance: 1.3 km

"Coupage" - Wine Shop

Working hours: Mon/Sat: 11:00 - 20:00

Coupage has an abundance of good wines and interesting cheeses. 

Distance: 1.5 km


Working hours: 08:00 - 22:00

The supermarket in the TSUM building impresses culinary connoisseurs with a wide selection of quality food and household goods, but also with a stylish nature-inspired interior. The entire assortment in the store corresponds to the premium concept: clear origin, proven quality, real ingredients. Products from Bulgarian farmers are available, as well as exotic components for cooking adventures. Alongside traditional groceries, Parkmart has an extensive organic, vegan, gluten-free and other specialty section and freshly baked bread, a gourmet area with meat and dairy delicacies from around the world, premium selection of coffee, wines and craft beer.

Distance: 700 meters

Serdika Center

Working hours: 10:00 - 21:00

By bike or electric scooter, you can get from ATRIUM to Serdika Center in just 15 minutes, the metro and taxis are also nearby, and it is worth entering because 210 shops are enough for full shopping experience. Plus 20 cafes and restaurants! Serdika Center is one of the largest shopping malls in Sofia.

Distance: 3.9 km

The Mall

Working hours: 10:00 - 21:00

6 floors and more than 240 stores – The Mall is another shopping destination in Sofia. There is also a bowling alley, Arena cinema with 10 movie halls with recliner seats, restaurants, cafes and culinary corners.

Distance: 7 km

Bulgaria Mall

Working hours: 10:00 - 21:00

Strategic location, design that guarantees easy orientation, a huge glass roof (one of the largest in Europe with an area of ​​1300 sq. m and glass that stops infrared rays), easy solutions for parents and wide selection of brands – Bulgaria Mall worth visiting. The building attracts with a stylish architecture that stands out in the evening due to impressive lighting from LED lights in a dynamically controlled facade.

Distance: 8.2 km

Paradise Center

Working hours: 10:00 - 21:00

Shopping therapy, entertainment, sports activities, and lunch with friends – Paradise Center gives you a lot of options to spend nice time. And also, restaurants with open terraces and relaxing view of Vitosha mountain. Access is easy both by car and by surface or underground public transport. There is a huge fitness center, a pool with sea water, Cinema City, Playground area with bowling and other games, an adventure park Funtopia with various attractions, a unique dance center.

Distance: 7.9 km

Sofia Ring Mall

Working hours: 10:00 - 22:00

Lidl, Furniture house “Yavor”, Mr. Bricolage, “Technomarket”, Public, “Sinegrand” on 10 cinema screens, New Look, also spa hotel, trampoline park, unique indoor go-kart, pet clinic, various children’s play areas, Mercedes-Benz showroom, 4 restaurants and 4 cafes and lots of green areas. There is an IKEA store in the immediate vicinity.

Distance: 11.2 km